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Pink Is The New BlondeThursday, February 25, 2010 The Golden Vine Hotel has launched Bendigo’s newest fashion trend. Move over black, according to the team at The Golden Vine Hotel "Pink Is The New Blonde". The fun promotion coincides with a re-branding of the popular hotel’s trivia competition, in aid of The Otis Foundation. The quiz night is held every Wednesday and all proceeds support the Otis network of nine retreat properties, made available free of accommodation charge to those living with breast cancer. Proprietors Daniel Whalen and Tim Rooke have been fundraising for The Otis Foundation since taking over the hotel in 2007. Daniel’s sister Anna is an Otis Foundation Board Member and her involvement was the catalyst for The Vine to form an association with the local not-for-profit organisation. The trivia nights are the brain child of a Melbourne-based group called Quizmeisters who provide two rounds of questions each week. "Quizmeisters work alongside more than 40 quiz nights across Australia every week and ours is the biggest," "Whales" said. "Most Wednesdays we have between 80 and 100 people here and traditionally we have asked for a gold coin donation to Otis to be involved," he explained. To add to the appeal of the quiz night concept, The Vine also offers a $14 "pot and parma" meal deal every Wednesday. "We’ve been satisfied with the level of sponsorship we have been able to offer to The Otis Foundation to date, but we’re really keen to build the project into something even bigger and better in 2010," "Whales" said. "We’ve recently secured corporate sponsorship from Lion Nathan which will enable us to elevate our partnership to a new level. "They will not only be involved with each of our quiz nights, but also an umbrella sponsorship. "As a result, a portion of the proceeds of all James Boags-brand ‘Classic Blonde’ and ‘Boags Draught’ beer sold at The Vine will be donated to Otis," he revealed. "Lion Nathan has made a seven-day-a-week, 365 days of the year commitment and the company’s support is the motivation behind the ‘Pink Is The New Blonde’ concept. "We’re also inviting the local business community to come on board – I’ve already had an excellent response and I’d encourage anyone who would like to be involved to get in touch with us at The Vine." For further information, or to book a table for an upcoming quiz night, contact The Golden Vine Hotel on 5443 6063.
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| Website by Peter Wiseman |